BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20260218T193000Z DTEND:20260218T213000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:LAGLCC February 2026 Networking Luncheon DESCRIPTION:The Los Angeles LGBTQ Chamber of Commerce invites you to network and advertise at our Business Connections luncheon. Registration begins at 11:30AM with the luncheon and program starting promptly at 12 Noon. After the program\, each attendee will be allotted time to tout their business.\n\nRSVP is required to secure your spot.\n\n\n\n\nMarketing 101: A Visibility Refresher for Today's Market\n\nClarity Before Tactics. Research Before Reach.\n\n\n\nSession Overview\n\nIn an era of endless platforms and constant noise\, many business owners feel overwhelmed by the pressure to be everywhere at once. This session serves as a strategic reset\, moving away from trend-driven tactics and returning to the foundational principles of effective marketing.\n\n\n\nInstead of chasing the latest algorithm\, we focus on proximity and relevance: understanding exactly who your customer is\, where they already spend their time\, and how to speak their language. Attendees will learn why visibility is not about volume\, but about being present and prepared in the moments that matter most to their audience.\n\n\n\nKey Takeaways\n\n\n The Research-First Approach: Why listening to your market is more valuable than any promotional budget\n Strategic Proximity: How to identify the platforms and communities where your customers already exist\, rather than trying to pull them somewhere new\n Reviews as Market Intelligence: Using reviews as real-time market research and marketing copy\, not just ratings\n The 3 Pillars of Visibility: A simple framework balancing search presence\, brand consistency\, and trust signals\n Smart Prioritization: How to identify which marketing activities to double down on and which trends to safely ignore\n\n\n\n\nSpeaker Philosophy\n\nMarketing should not feel manipulative or exhausting. It should feel aligned. By focusing on understanding before promoting\, local businesses can build the trust required to turn visibility into long-term opportunity. X-ALT-DESC;FMTTYPE=text/html:

The Los Angeles LGBTQ Chamber of Commerce invites you to network and advertise at our Business Connections luncheon. Registration begins at 11:30AM with the luncheon and program starting promptly at 12 Noon. After the program\, each attendee will be allotted time to tout their business.
\nRSVP is required to secure your spot.

\n\n
\n


\nMarketing 101: A Visibility Refresher for Today&rsquo\;s Market
\nClarity Before Tactics. Research Before Reach.
\n
\nSession Overview
\nIn an era of endless platforms and constant noise\, many business owners feel overwhelmed by the pressure to be everywhere at once. This session serves as a strategic reset\, moving away from trend-driven tactics and returning to the foundational principles of effective marketing.

\n\n


\nInstead of chasing the latest algorithm\, we focus on proximity and relevance: understanding exactly who your customer is\, where they already spend their time\, and how to speak their language. Attendees will learn why visibility is not about volume\, but about being present and prepared in the moments that matter most to their audience.
\n
\nKey Takeaways

\n\n\n\n


\nSpeaker Philosophy
\nMarketing should not feel manipulative or exhausting. It should feel aligned. By focusing on understanding before promoting\, local businesses can build the trust required to turn visibility into long-term opportunity.

\n\n\n LOCATION:The Abbey Food and Bar 692 N Robertson Blvd\, West Hollywood\, CA UID:e.2637.5834 SEQUENCE:3 DTSTAMP:20260504T131908Z URL:https://members.laglcc.org/events/details/laglcc-february-2026-networking-luncheon-5834 END:VEVENT END:VCALENDAR