Learn the fundamentals and characteristics of a great website! In this presentation, you will learn how to create a search-friendly website that goes beyond just great design. Whether you have an existing website or looking to launch a new website, this webinar is for you.
Understanding how search works and how to optimize your site for higher ranking
Creating content that captivates customers and keeps them coming back
And how to measure the success of your website with tools like Google Analytics
Israel Serna is a Grow with Google Speaker and Trainer who brings a unique blend of extensive marketing knowledge and unbridled enthusiasm to each presentation and training he delivers. The digital native leverages more than 15 years of digital marketing experience as a certified Grow with Google speaker. Whether he presents in English or Spanish, Israel is known for breaking down marketing concepts so they’re practical, actionable, and easy to understand. Always engaging, he consistently demonstrates great passion for helping small businesses. Israel has spoken at more than 300 live and virtual events, including the California Hispanic Chamber of Commerce Conference, the California Governor’s Office of Business and Economic Development (GO-Biz) Conference, and Think Digital Today (Central America's largest media and digital marketing conference), to name a few. His insightful and in-demand training topics include Email Marketing, Brand Strategy, and Digital Marketing.
This program is presented as part of a grant with Google and is a partner event with our sister chamber, San Diego Equality Business Association