Rooting Your Brand in Aligned Values

Use your core values to cultivate a values-aligned brand that attracts aligned community and opportunities. 

Learn about the benefits of rooting your brand in core values aligned to you, your mission, and purpose. Learn new ways to identify, define, and communicate your core values so you have a rooted foundation to connect to every decision you make. We will cover how The Aligned Values Framework® helps to clarify core values on a deeper level to support:​
 

• Creating belonging from within
• Aligned decision making
• Building aligned relationships
• Creating collaborative environments
• Navigating bias
• Positioning your brand in the market

A digital Inclusive, Aligned Brand Statement/Core Values Guide download will be shared to support creating clear, connected messaging through core values.

About the Speaker:

Crystal Whiteaker (she/her) is the Founder and CEO of Crystal Lily Creative, and Author of Brave Leadership is a Choice: An Inclusive Guide to Creating Belonging. Crystal is a coach, photographer, and inclusive branding and leadership development consultant who helps mission driven brands and leaders create values-aligned human-focused environments through aligned decision making. Crystal brings 20 years of practical, creative, relational, process driven experience across multiple industries. She is a Professional SPEAKer and "corporate trained, creative hippie” who puts a strong focus on core values to help people connect, communicate and lead with belonging in mind. Recognized as the 2024 Empowerment Leader of the Year by BRA Network and recipient of the 2025 Innovation and Impact award by the Los Angeles LGBTQ Chamber of Commerce, Crystal cares deeply about diversity, equity, inclusion, and belonging and is an advocate for leaders and organizations that provide resources and support for healing. Beyond her work, Crystal enjoys spending time in nature, connecting with people, practicing/teaching yoga, and exploring new places.