Branding and Designing for Competitive Edge

To win more clients, participants will improve their pitch to a potential new client by focusing on, selecting their company branding, developing their business introduction, identifying their core capabilities, illustrating their past performance, selecting their differentiators, constructing their value proposition, and formulating their compelling offer. Essentially, this course will discuss the importance of understanding and defining your company’s core capabilities to clearly define the value proposition to potential clients. 

Learning Objectives:
1) Strengthen your company pitch to a buyer
2) Create foundational elements for a capability statement and presentation deck.
3) Provide direction and copy for your website, social media, marketing and prospect outreach.

About the Speaker:
Marianne Ellis, CEO/Co-Founder, CEO Success Community

Marianne is the CEO/Co-Founder of CEO Success Community--the source for
Women & Diversity Owned Businesses seeking Corporate Contracts with Fortune 500 companies.