Business Strategies to Optimize Revenue

As a business owner, how often do you
review and update your own business?
Discover important checkpoints that
need to be reviewed and updated
on a regular basis to maximize your
company’s results and revenue. Know
what’s important to maximize your
effectiveness in running your business.
Review of eight ways to maximize
business effectiveness, from financials
to marketing. Review a tactical action
plan on what to do, and when to do it.

 

This seminar is presented as part of Southern California Edison's Supplier Diversity & Development EDGE Program 

 

Thursday, April 12

8am - 11am

Sofitel Los Angeles at Beverly Hills

8555 Beverly Blvd.

Beverly Hills, CA 90048

Breakfast provided.

FREE FOR ALL 

Facilitator: Evelyn Olson Lamden
Princpal/Owner
Red Kite Business Advisors

Evelyn is an experienced marketing executive with 30+ years in management roles. She managed media budgets exceeding $60 million and worked for companies such as Goodyear, Foodmaker (Jack-in-the-Box Restaurants), and Jenny Craig International. She also was Account Director
handling the Nissan Dealer Assoc. of So. California for International Communications Group, now part of Carat N. America. Prior to co-founding Red Kite as a marketing consultancy in 2007, she was with Aviatech, a full-service ad agency specializing in digital marketing. In five years, she served as SVP Marketing, CMO and COO helping it grow from 12 to 45 employees and revenues from $2M to $10M. In all, she has worked in several industries, including automotive, fast food, weight management, fitness, healthcare, wellness, entertainment, horse racing, real estate, interior design, furniture manufacturing, public agencies, and non-profits.