LAGLCC February 2026 Networking Luncheon

The Los Angeles LGBTQ Chamber of Commerce invites you to network and advertise at our Business Connections luncheon. Registration begins at 11:30AM with the luncheon and program starting promptly at 12 Noon. After the program, each attendee will be allotted time to tout their business.
RSVP is required to secure your spot.

Marketing 101: A Visibility Refresher for Today’s Market
Clarity Before Tactics. Research Before Reach.

Session Overview
In an era of endless platforms and constant noise, many business owners feel overwhelmed by the pressure to be everywhere at once. This session serves as a strategic reset, moving away from trend-driven tactics and returning to the foundational principles of effective marketing.

Instead of chasing the latest algorithm, we focus on proximity and relevance: understanding exactly who your customer is, where they already spend their time, and how to speak their language. Attendees will learn why visibility is not about volume, but about being present and prepared in the moments that matter most to their audience.

Key Takeaways

• The Research-First Approach: Why listening to your market is more valuable than any promotional budget
• Strategic Proximity: How to identify the platforms and communities where your customers already exist, rather than trying to pull them somewhere new
• Reviews as Market Intelligence: Using reviews as real-time market research and marketing copy, not just ratings
• The 3 Pillars of Visibility: A simple framework balancing search presence, brand consistency, and trust signals
• Smart Prioritization: How to identify which marketing activities to double down on and which trends to safely ignore

Speaker Philosophy
Marketing should not feel manipulative or exhausting. It should feel aligned. By focusing on understanding before promoting, local businesses can build the trust required to turn visibility into long-term opportunity.