Rich Aste Executive Coaching

About Us

Rich coaches leaders from first-hand experience as a successful CEO, nationally recognized as a gracious disruptor who introduced positive, lasting change. Shortly after completing a PhD in art history, Rich was hired as a first-time executive director in 2016 to increase the visibility, reach, and impact of the first modern art museum in Texas. Within six years, he helped transform the McNay Art Museum from a world-class art destination into a global leader of community impact through artistic excellence. Today, in addition to onboarding new leaders at the University of California, Irvine, Rich, who is now also armed with an MBA and coaching certification, supports first-time leaders in all industries determined to make the 2nd half of their lives even more fulfilling than the 1st.

Rich was born in Peru and raised in Miami, Florida. Because he honored his bi-cultural heritage early in life, he is fully bilingual (English-Spanish). Rich is a proud first-generation college student and (double) graduate of the University of Michigan (BA, 1992, and MBA, 2022), the Graduate Center of the City University of New York (PhD, 2015), Columbia Business School’s Center for Curatorial Leadership (2016), Harvard Business School's Strategic Perspectives in Nonprofit Management (2017), and the Co-Active Training Institute. Through his LA-based, boutique executive coaching practice, Rich will help you honor your values, lean into your life purpose, and get you the life you were always meant to lead. Book a free, initial consult online or in person in Studio City, California, today.